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Pronovias is a family firm that began life in El Suizo, a prestigious Barcelona store that specialised in lace, embroidery and high-quality silk fabrics founded by Alberto Palatchi Bienveniste in 1922. Catalonia's high society brides had their wedding dresses made here.
In the seventies, sober, refined models in alpaca and necklines and sleeves embellished with guipure lace with gold thread were a real innovation at the time. Godets with pastel colours and prints appeared in skirts. More recently, The first collections were launched under licence, working with designers such as Hannibal Laguna, Lidia Delgado and Miguel Palacio. They were followed by names such as Emanuel Ungaro, Badgley Mischka, Lorenzo Caprile, Valentino and Elie Saab.